Give architecture its own entrance.
The architecture page opens with surveyor branding. A distinct architecture introduction would make the offer more immediate.
A website direction for Watson WoodsPutney · October 2026
Watson
Woods.
A clearer
first impression.
Your work already tells a story.
Let’s give it more room online.
Project and image published by Watson Woods.
PREPARED BY PATRICK BAXTER / BEA DIGITALFIVE SHORT CHAPTERS ↓
01 / The opportunityBuild on what is already there
Make the expertise
easier to see.
Your website describes a broad architectural practice. A clearer structure could help visitors find the part that matters to them.
View the current architecture page ↗Let the projects lead.
The existing gallery contains varied work. Bring project names, scope and context forward so visitors can see relevant experience.
Make the next step obvious.
Keep advice and fee information, with a consistent invitation to discuss a project and an explanation of what happens next.
02 / A possible directionIllustrative homepage opening
Same practice.
A different entrance.
A quieter palette. More visible work. Clear language that puts architecture first.
CURRENT PAGE · CAPTURED 21 OCT 2026PROPOSED DESIGN · BEA DIGITAL
Matched 1440 × 1000 views. This is an initial design direction, not a completed website or an approved rebrand.
A smaller screen. The same clarity.
A useful first impression, wherever they find you.
The proposed opening adapts to a phone, keeping the service, project image and next step easy to find.
Open the responsive concept ↗Existing project imagery is used here to demonstrate the direction. Original high-resolution files would improve the finished result.
03 / From interest to enquiryIllustrative visitor journey
“We’re thinking about
extending our home.”
A useful website answers the next question before the visitor has to ask.
Is this the right practice?
A clear residential service introduction, location and relevant project examples.
How would it work?
A short guide to the brief, design and planning stages, with the right scope agreed for each project.
What should I do next?
An obvious enquiry route asking for the location, project idea and approximate timing, with a clear explanation of the response.
Proposed journey, not a measured conversion result. Architecture and party-wall enquiries would have distinct routes.
04 / The next conversationPatrick Baxter · BEA Digital
Worth exploring
together?
If this feels like the right direction, let’s spend 20 minutes talking through your priorities and what a refresh could involve.
The simplest next stepReply to my email and let me know a convenient time.
Patrick
Patrick
A focused first phase
- Clarify architecture and surveying routes
- Present selected projects and services
- Make the enquiry process easier to follow
Scope, fees and timing would be agreed after a conversation. Existing branding, image permissions and enquiry arrangements would be reviewed together.