*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;color:#20211f;background:#fff;font-family:Arial,Helvetica,sans-serif;font-weight:400}a{color:inherit;text-underline-offset:5px}button,input{font:inherit}button,a,input{touch-action:manipulation}a:focus-visible,button:focus-visible,input:focus-visible{outline:3px solid #b16a4d;outline-offset:5px}header{position:sticky;top:0;z-index:10;background:#fff;border-bottom:1px solid #c5c6c2;display:flex;align-items:center;justify-content:space-between;padding:18px 5vw;gap:18px}.brand{font-size:19px;text-decoration:none;font-weight:bold;letter-spacing:-1px}.brand span{font-size:11px;letter-spacing:1.5px;margin-left:8px;font-weight:400}nav{display:flex;gap:25px}nav a{font-size:13px;text-decoration:none;padding:14px 0}nav a.active{border-bottom:1px solid}main>section{padding:84px 6vw;scroll-margin-top:0}small,.eyebrow{font-size:11px;letter-spacing:1.5px;text-transform:uppercase;line-height:1.6}.eyebrow{display:flex;justify-content:space-between;gap:20px}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-weight:400}h1{font-size:clamp(78px,11vw,170px);letter-spacing:-.075em;line-height:.91;margin:40px 0 35px}h2{font-size:clamp(36px,5.2vw,76px);letter-spacing:-.055em;line-height:1.02;max-width:950px;margin:32px 0 36px}h3{font-size:26px;letter-spacing:-1px;line-height:1.15}p{line-height:1.55;max-width:650px}.cover{min-height:calc(100vh - 80px);position:relative}.cover-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:8vw;align-items:end}.cover-copy p{max-width:380px;font-size:19px}.cover figure{margin:0 0 10px}.cover img{width:100%;height:auto;max-height:355px;object-fit:cover;filter:saturate(.65)}figcaption{font-size:11px;line-height:1.5;margin-top:10px;color:#62655f}.cover-bottom{display:flex;justify-content:space-between;border-top:1px solid #ccc;padding-top:20px;margin-top:55px;font-size:12px}.dark{background:#222520;color:#fff}.dark .eyebrow{color:#b8bdb4}.opportunity{display:grid;grid-template-columns:1.1fr 1fr;gap:9vw}.notes article{display:grid;grid-template-columns:35px 1fr;border-top:1px solid #677063;padding:24px 0 10px;gap:12px}.notes h3{margin-bottom:12px}.notes p{color:#cbd0c7;font-size:16px}.num{font-size:12px;padding-top:4px}.source{color:#cbd0c7;font-size:12px}.intro{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:38px}.intro h2{margin-bottom:0}.intro p{max-width:330px;font-size:17px;margin:0}.frame-label{display:flex;justify-content:space-between;margin:20px 0 12px;font-size:12px}.comparison{position:relative;aspect-ratio:1440/1000;overflow:hidden;border:1px solid #c7c9c2;background:#fff;--reveal:100%}.comparison>img{width:100%;height:100%;object-fit:contain;position:absolute;inset:0}.proposed{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--reveal)) 0 0)}.concept-frame{width:1440px;height:1000px;transform-origin:top left;border:0;pointer-events:none}.comparison .divider{position:absolute;top:0;bottom:0;left:var(--reveal);width:1px;background:#222;pointer-events:none}.comparison .divider:after{content:'↔';position:absolute;top:45%;left:-21px;width:42px;height:42px;background:white;border:1px solid #222;display:grid;place-items:center}.controls{display:flex;align-items:center;gap:10px;flex-wrap:wrap;margin-top:18px}.controls button,.button{border:1px solid #858b80;background:#fff;color:#20211f;padding:14px 18px;min-height:46px;text-decoration:none;cursor:pointer}.controls button:hover,.controls button[aria-pressed=true]{background:#222520;color:#fff}.slider{display:flex;gap:12px;align-items:center;margin:20px 0;font-size:13px}.slider input{flex:1;min-width:0;accent-color:#222520;height:44px}.fine{font-size:12px;color:#62655f;line-height:1.5}.mobile-demo{margin-top:65px;display:grid;grid-template-columns:1fr 390px;gap:10vw;align-items:center;padding:48px;background:#f1f2ef}.mobile-demo h3{font-size:40px;max-width:400px}.mobile-demo p{max-width:420px}.phone{width:100%;max-width:390px;aspect-ratio:390/844;border:1px solid #aaa;overflow:hidden;background:white}.phone iframe{width:390px;height:844px;border:0;transform-origin:top left}.journey{background:#eef0eb}.journey-list{margin-top:48px}.journey-list article{display:grid;grid-template-columns:100px 1fr 1fr;gap:35px;border-top:1px solid #a7aca2;padding:30px 0}.journey-list b{font-weight:400;font-size:48px;letter-spacing:-3px}.journey-list p{margin:0;color:#555c50}.close-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:10vw;align-items:end}.close-grid p{color:#cbd0c7}.reply{background:#fff;color:#20211f;padding:28px;margin-top:30px;font-size:19px;line-height:1.5}.reply small{display:block;color:#62655f;margin-bottom:12px}.scope{padding:0;list-style:none}.scope li{border-top:1px solid #677063;padding:18px 0;font-size:15px}footer{padding:28px 6vw;display:flex;justify-content:space-between;gap:30px;font-size:12px;line-height:1.6}footer p{margin:0}.progress{position:fixed;top:0;left:0;height:3px;background:#333;width:0;z-index:20}.skip{position:fixed;top:-100px}.skip:focus{top:80px;background:white;padding:15px;z-index:30}@media(max-width:700px){header{padding:10px 20px;gap:8px;flex-wrap:wrap}.brand{font-size:16px}nav{width:100%;justify-content:space-between;gap:8px}nav a{font-size:11px;padding:10px 0;min-height:44px;display:flex;align-items:center}main>section{padding:52px 22px}h1{font-size:80px;margin-top:35px}h2{font-size:42px}.eyebrow{font-size:9px;letter-spacing:1px}.cover-grid,.opportunity,.close-grid{grid-template-columns:1fr;gap:28px}.cover-grid{gap:30px}.cover-copy p{font-size:18px}.cover img{max-height:260px}.cover-bottom{margin-top:30px;font-size:10px}.intro{display:block}.intro p{margin-top:22px}.frame-label{font-size:10px;gap:16px}.controls{gap:6px}.controls button{font-size:11px;padding:12px 9px;flex:1}.controls button:last-child{flex-basis:100%}.mobile-demo{grid-template-columns:1fr;padding:24px 14px;margin-top:40px;gap:25px}.mobile-demo h3{font-size:32px}.phone{max-width:390px}.journey-list article{grid-template-columns:40px 1fr;gap:16px;padding:25px 0}.journey-list b{font-size:32px}.journey-list p{grid-column:2}.journey-list h3{margin:0;font-size:25px}.reply{font-size:17px;padding:22px}footer{display:block;padding:25px 22px}footer p+ p{margin-top:12px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}@media print{header,.controls,.slider,.progress,.mobile-demo{display:none}main>section{break-before:page;padding:30px}.cover{min-height:0}.dark{background:#fff;color:#111}.dark p,.dark .eyebrow,.source{color:#444}footer{font-size:10px}}
